how to tell a story

1.   Do not make someone else who is different from your target audience as a hero, the reader personality should be the hero; the story needs to hook reader's imagination. Talking about yourself sucks, put the reader in your shoes, guide them through a problem they're facing.
2. Be specific, give details and establish deeper connection. more the details, more the reader will connect with the story. Hence not giving details is a sure failure to engage audience. 
3. The opening of the story is the most important part of the story book, you have to attract the person's attraction within 30 seconds. Make the introduction different, shocking, relatable like 'it was the day my grandfather exploded in the battle of xyz'
4. Create tension in your story by 'the spark' show what helped overcome the conflict. show by 'the change' explain the internal shift that happened for the character to win. Explain 'the takeaway' this summarizes what to do and remember it to overcome the problem. 
• Problem with using too many takeaways.
• giving one lesson from a story gives best impact, not more than one. 
• multiple lessons make it difficult to track and will turn people away.
• create setup, introduce conflict
• provide meaningful solution
• Not introducing change
• people love rags to riches stories, so change the story 
• present the transformation
• this makes the story relatable and highlights that change is necessary to make a difference.
5. Negative stories create fear, positive stories create inspiration
• ending story on a positive note gives your readers an emotional high. This will help them to return to your content again and again. 
• Negative stories will repulse readers to such an extent, they may read a few last pages in the book and keep the book away